Charles Medd

Mr Medd has spent 15 years running a European Product & Graphic Design consultancy CMDA Ltd. ( in Hong Kong, he has designed and developed hundreds of products for a range of international clients in different consumer sectors.

He has extensive experience of creating and manufacturing products using Asian manufacturing and has advised European, US, HK and Chinese companies in a diverse range of industries on design and product development as well as business strategy.

Increasingly frustrated with unnecessary, wasteful and inefficient products, he came up with the idea of creating stylish green products, that are stylish, functional and reduce the footprint on the environment.

Alex Moore

Mr Moore is a serial entrepreneur and has extensive online ecommerce and marketing experience, as the co-founder and managing director of a pioneering Web design & marketing company, Web Guru Asia (, with offices in six countries across Asia.

He has spent over 16 years in Asia and has an extensive network of IT specialists. He created several sophisticated e-commerce sites for a broad spectrum of companies and has developed highly successful viral marketing websites and campaigns for companies like Singapore Airlines.

A keen explorer (having trekked to the North Pole to see the effect of climate change at first hand), he is concerned about the impact on the planet by human activity and is passionate about changing the way we live.